Why Neversecond is Informed Sport-Certified

The Rising Tide of Doping in Endurance Sports

Doping has long been associated with professional cycling and athletics, but in recent years the problem has crept into nearly every corner of endurance sport. Triathlon, road running, trail ultramarathons, and even age-group cycling events are seeing a worrying uptick in cases where banned substances are detected. What’s most alarming is that this trend is no longer limited to elites chasing podiums. Amateurs—athletes balancing day jobs and family life—are increasingly implicated. Why? The stakes have changed. More races now offer prize money, qualification slots for world championships, or the simple social prestige of a personal-best finish. In this environment, the temptation to seek marginal (or not-so-marginal) gains outside the rules has never been greater. Unfortunately, the fallout is universal: suspicion taints entire fields, reputations are destroyed, and trust in results erodes. For Neversecond, this backdrop is exactly why we draw a sharp line in the sand. Our products are not just performance nutrition—they are performance nutrition tested to the highest standards of purity and safety. That’s where Informed Sport certification comes in.

What is Informed Sport?

Informed Sport is a globally recognized quality-assurance program for sports supplements. Administered by LGC, a world-leading independent laboratory with decades of anti-doping expertise, Informed Sport was created to protect athletes at every level. When a product carries the Informed Sport logo, it means:

• Every batch has been tested for over 250 banned substances on the World Anti-Doping Agency (WADA) list.

• The manufacturing facility itself has been rigorously audited for contamination risks.

• Products are routinely tested both before and after they hit the shelves to ensure ongoing compliance.

Put simply, Informed Sport certification is the difference between hope and certainty. Athletes don’t just hope their fuel is clean—they know it has been independently verified.

The Certification Process

Securing Informed Sport certification is neither quick nor simple. The process is designed to eliminate shortcuts and instill total confidence. It involves:

1. Facility Audit: The manufacturing site undergoes a detailed audit to ensure processes minimize contamination risk from banned substances.

2. Product Registration: Each product formulation is registered with Informed Sport, locking in its exact ingredient profile.

3. Batch Testing: Every batch produced is sampled and screened for contamination against the WADA prohibited list.

4. Post-Market Testing: Products are purchased off-the-shelf and retested to ensure what reaches consumers is still compliant.

Only when all these steps are completed can a brand display the Informed Sport logo. And only then can athletes trust, without hesitation, that their fuel won’t compromise their health, integrity, or career.

Why Neversecond Demands It

From day one, Neversecond has operated on the principle that science and trust are inseparable. Every athlete who picks up one of our C-Series gels, drinks, or recovery mixes is making a bet on their body. They’re saying: I trust this product to push me forward, not set me back. That’s why Informed Sport certification has always been non-negotiable for us. It’s not a marketing add-on—it’s a core requirement, as essential as taste, digestibility, or carbohydrate composition. Our fueling system is engineered for precision: 30 g carbohydrate increments, a proven 2:1 glucose-to-fructose ratio, and 200 mg sodium per unit. But none of that matters if an athlete risks failing a doping test, or simply feels a shadow of doubt about what they’re consuming. Informed Sport ensures that doubt never exists.

Why Testing Matters for All Athletes

It’s tempting to think doping controls are only a concern for elites who face regular testing. But the reality is far broader:

• Reputation risk: Even amateur athletes face reputational damage if associated with banned substances, especially in today’s social media-driven environment.

• Health risk: Many banned substances pose real dangers when consumed without medical oversight.

• Community trust: Age-groupers often serve as mentors, coaches, and role models. Clean competition protects the integrity of the entire community.

For these reasons, every athlete—whether chasing a world championship slot in triathlon or a first finish at a local trail marathon—deserves access to products they can trust completely.

A Call to Race Directors and Organizers

Here’s where the responsibility must extend beyond athletes and brands. Race directors and organizations are uniquely positioned to safeguard their fields by requiring that all on-course nutrition be certified banned-substance tested. Imagine aid stations stocked only with products carrying Informed Sport or equivalent certification. Athletes could refuel without hesitation. Parents could encourage their kids to race without worry. And the sport as a whole would take a bold step forward in accountability and trust. It’s not just about compliance—it’s about leadership. By setting the bar higher, race organizers send a clear message: this event is a safe, fair test of performance.

The Future of Clean Performance

Endurance sport is a proving ground for human resilience, but it’s also a fragile ecosystem. Trust, once broken, is hard to restore. That’s why Neversecond is unwavering in our commitment to Informed Sport certification across all products. Clean fueling should not be optional. It should be the standard. And with doping cases rising even among amateurs, the urgency has never been greater.

Our message is simple: fuel performance, not doubt.